The focus for The Yearn Hotel project is to experience a sense of sustainable hospitality for consumers. The name “yearn” is to convey a strong desire for a tender, warm feeling of a holiday experience within a natural environment. The brand logo represents a simplified image of a tree in the shape of the letter ‘Y’, with the use of brown, pastel yellow, and grey, as the colours of wood structures.
The Yearn Hotel brand is designed to be a small, sensational, eco-friendly hotel, built entirely from recycled materials and consisting of solar-heated water for bathrooms and hot tubs. To be placed in a lakeside area, with the intention of promoting ecotourism adventures, nature walks of wildlife when exploring the woods or meadows, and to also take part in family and social outdoor activities.
